Building the Company Brand through Smooth Operation and Scalable Technology

A leading software company based in Menlo Park, California, an established business, spun-off quickly from its parent entity, and had to rebrand itself within a short timeframe. It had few printed materials to work with, its digital assets were “all over the place”—and it was seriously challenged in setting up multiple new production processes in parallel against a strict timeline.

The ColorArt team could see that the company needed a robust and extensible system, and proposed a solution using ColorArt’s Kadena™ technology platform. Utilizing Kadena, the company’s designers are able to store and manage their logos, images, and other digital assets all from a central location. They can assign appropriate permissions to outside vendors, and easily replace used assets with newer versions, virtually eliminating the risk of printing an outmoded piece. The ColorArt team standardized the firm’s storage structure and protocols, so that searching through files for specific assets is a now breeze.

ColorArt also implemented K-Proof virtual proofing allowing for the various members of the distributed production team to collaborate during the proofing process. In this case, the firm’s designers communicate with pre-press personnel directly from Kadena—reviewing proofs, marking them up, replacing assets, and approving collateral items as “ready to print.” The process not only replaced error-prone emails, but eliminated mis-communication, and prevented legacy artwork from being published inadvertently.

The company now prints more than five million dollars worth of materials ever year—and continues to run its projects through Kadena. This customer looks to ColorArt when a new project requires a solution. It looks to ColorArt as a partner—ensuring a smooth operation now and a scalable solution for future success.