Dynamic Direct Mail and Communications Solutions for Utility Provider
The amount of mail communications generated by technology and service companies is staggering—and controlling those communications, and the associated costs, can be a complex, time-consuming and error-prone task. Consider this West Coast provider. The company sent out over eight million pieces of mail every month. It had to coordinate numerous vendors, update mailing lists manually, and chase countless internal approvals before releasing a newly designed piece. The process was far too cumbersome, time-consuming, and costly.
The company set out to streamline its operation with speciﬁc objectives. It wanted to consolidate its vendor base, automate the process, and minimize the risk of human error. Through ColorArt’s Kadena technology, this customer can update mailing data, choose templates, revise proofs, and release jobs— automatically.
The company now enjoys a streamlined process with one vendor, maintains its own data, and directly controls its own prooﬁng process. Most important though, is the bottom line. The company has turned its legacy mailing activities into a dynamic mail communications program—saving time, reducing human error, and cutting costs signiﬁcantly.
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